Social media is a big part of digital marketing these days. Through social media channels, you can connect with the audience directly. User engagement is also much higher on social media sites like Twitter and Facebook. On top of that, the social media platforms we know today enable brands and businesses to build a more personal relationship with their customers.
Despite the versatility of social media, you still need an effective website to act as an anchor for all of your digital marketing efforts. Aside from optimizing the site for SEO, it is also a good idea to optimize your site for social media purposes. These next few tips and tricks will help you get started in no time.