A well-targeted PPC campaign on AdWords can certainly boost your web traffic but click fraud can waste a lot of money if not identified. There are some owners who have lost 20% of their PPC budget on fraudulent activities and they weren’t even aware of it. All websites these days are using PPC programs to increase conversions but your competitors can be sabotaging your results. Click fraud can drain your marketing budget. You remain in the delusion that your scheme is becoming successful but it’s not.
Before moving on to how to reduce the click fraud, let’s understand what it means. This a scam technique most competitors use when they see the ads of another company is appearing above theirs. They use bots to commit click fraud. They spend all your budget of the day before you even reach your potential clients. Some people also use click fraud to … Read the rest