Does it take fancy programs and special knowledge to be a good web designer? This depends on the extent to which you want to learn about web design. To avoid the most labor intensive and specialized areas of design, you’ll need to use special software and probably use a third party for some of the work. However, this should not be necessary as long as you are able to educate yourself and work hard to improve your skills.
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Make sure that you use the right anchor text. The anchor text of … Read the rest