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Adobe Summit 2017: Redefine Customer Experience Through Adobe Applications

The Adobe Summit 2017 marks the new era of the digital age highlighting Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud with twelve thousand attendees, making it a huge success. Adobe also introduced Adobe Sensei’s intelligence features, web developing tools and new partnerships. A combination of solutions to transform customer web experienced were also announced by Adobe as they partner with Microsoft. The Adobe Summit 2017 featured famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career, and also showcased Adobe’s latest innovations.

With the advent of digital technologies, almost every industry around the globe has been disrupted, and what only makes a huge difference is that companies that succeed surely are making great customer experiences. So that’s why Adobe created a complete and superior quality cloud services called Adobe Experience Cloud that enables various enterprises or businesses to provide excellent customer experiences. Adobe also recently launched their new product which is Adobe Spark, an application that can be used to create posters on social media websites and also to create videos, web pages and posters using a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). Adobe Spark has a cool and beautiful collection of saving the date images for weddings, christening, birthdays and other special occasions available to use. The goal of the new Spark is to enable anyone especially small businesses, marketers, bloggers, and students to create and share visual stories without having to be an expert in web design. It is easier and simpler with social media integration on the go.

Adobe also introduced in the conference the new developments including partner integrations, new tools and new Sensei capabilities through its Cloud Platform. Adobe Sensei is the core of intelligence of the Adobe Cloud Platform offering their clients AI framework, unified machine learning, and intelligent services. Adobe Sensei have new capabilities such as Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Microsoft, and Adobe are now partners, working together to develop the first open industry standards, defining a language for marketing, services data and sales. You may visit our website for more information about Adobe products and services.