Social media is a big part of digital marketing these days. Through social media channels, you can connect with the audience directly. User engagement is also much higher on social media sites like Twitter and Facebook. On top of that, the social media platforms we know today enable brands and businesses to build a more personal relationship with their customers.
Despite the versatility of social media, you still need an effective website to act as an anchor for all of your digital marketing efforts. Aside from optimizing the site for SEO, it is also a good idea to optimize your site for social media purposes. These next few tips and tricks will help you get started in no time.
Every social media platform has a way to display previews of the URLs you share. Facebook uses the Open Graph Protocol. Other social media sites like LinkedIn also rely on the same protocol to get previews of shared URLs. Twitter, on the other hand, uses Twitter Cards for a richer user experience.
One of the most important things to do when optimizing your site for social media is making sure your site previews appear correctly on multiple social media platforms. This means checking to see if the Open Graph meta tags are working correctly as well as ensuring that your pages include correct Twitter Card details.
A quick note about Twitter Cards: you have to get your site whitelisted for the Cards to appear. After you optimize your page to display Twitter tags correctly, be sure to head over to Twitter’s Developers Console and complete the verification process. The entire process takes no more than a few minutes to finish.
Use Excerpts Wisely
Now that your URLs can appear with the correct preview when shared on social media, it is time to optimize the content of your site further. There are two things you can do to make the URLs more appealing to the audience. First, you want to include a compelling visual – a featured image – in your articles.
The next part of the equation is the excerpt shown in the preview. If you don’t have an excerpt set manually, the preview will show the first few sentences of the article. This isn’t always the best way to go, especially since the beginning of the article isn’t always powerful enough to capture the attention of the audience.
Aside from the two basic optimization tricks, there is a lot you can tweak to optimize your site for social media. The process becomes more complex once you start taking into account the target audience and what they expect from social media posts.
If you are not sure about how to further optimize your site for social media, getting help from social media or digital marketing experts with local knowledge is the next step to take. When targeting customers in Thailand, for instance, getting the best social media service Thailand has to offer is how you stay ahead of the market.
The tweaks and optimizations may appear mundane at first, but these small tweaks produce the biggest results. Watch as your social media engagement and click-through rate go through the roof with a fully-optimized site supporting your social media campaigns.