Ideas for Corporate Video Subjects

Having a few videos filmed for the company can save time and money in more ways than most executives realize. The introductory corporate video is ideal for new hires. General policies, expectations, and goals are important aspects of which employees need to be aware.

Include the expectation that each employee read the complete manual that explains all policies thoroughly, as well as includes all job descriptions. The video can be used as part of a defense when disgruntled employees claim they were not given complete information. Be sure there is signed documentation proving which employees attended the viewing.


Having training videos produced will save time and money regarding annual training sessions. Sexual harassment, safety, emergency procedures, and confidentiality are topics that most regulations dictate have to be reviewed every year. Employees can view them as the anniversary of their hire date nears. Again, have signed documentation of the date viewed.

Many procedures and protocols are location specific. Mass produced videos do not adequately address any special needs or unique situations. Using hoyer lifts for patients, for example, varies depending on the type of lift available and the angles of the spaces.

Showing how to safely lift and maneuver patients in the facility will reduce the risks of accidents and injuries. Videos can feature staff to protect the confidentiality of patients who may have left the facility. That will also mean the video can be used for a longer period of time before appearing out-dated.

Conferences and Seminars

Any corporation that hosts a conference or seminar should have the event filmed for a few reasons. First, it saves money on the travel and overtime expenses of sending several people. The finished video can be offered to other companies in the field that could not send employees. A nominal cost will help offset the costs of the conference.

Another reason is for promotional purposes. Leading companies that support further education and provide colleagues an opportunity to network are often seen as experts in the field. It is also an excellent recruiting tool for professionals and executives when positions become vacant. The video will also impress future investors and potential business partners.