Tips on How to Nail the Best Banner Ads
Making banner ads for your business’ marketing or whatever purpose you have for it has now become very easy and straightforward, thanks in part to the availability of online tools that you can use for free, at least most of them. Banner ads, while very common in social media, are actually best used for websites built to promote business. And what’s really great about them is that you don’t need to pay someone else to do it for you since with the right tool, you’re more than capable of doing it on your own.
In this article, let us help you understand and learn how to make the best banner ads for whatever purpose you may be planning.
1 – Since banner ads are all about relaying a message, you want yours to be light and minimalist if it’s your first time to make one. To put it in other word, you shouldn’t be telling the entire story in just one banner image. Instead, the banner has to serve the function of giving visitors a preview of what should be inside the website.
2 – You have to be particularly sure that your banner image represents the same message to that of your business. You should never make the dumb mistake of creating a banner image that actually sends the wrong or contradicting message to what the business or company really represents. Consistency with the brand must be looked upon as a priority when creating banner ads. Yes, your job is to create a banner ad to grab someone else’s attention, but it does not mean you are to create confusion rather than impress. Do not create one as if to deceive or mislead visitors of the website because if you do, they likely won’t be coming back for a second visit.
3 – It’s good to be always honest and straightforward when making these banner ads. The reason for this is obvious: you want to create an impression that you’re a no-fuss and serious business or company wanting to impress and tell people that you have something to offer them.
4 – Finally, we are strong believers of the notion that the simpler the banner ads are the more effective they become. It all boils down to the design and as mentioned earlier, it always is better if you stick to the minimalist concept. This is even truer in instances when your targeted audience or market is made up of highly sensitive groups of people based on race, gender, culture, or even religion. To create a banner ad, make sure the text is brief and concise, while the colors you use should be dominated by black and white, not neon, orange, or any bright color you fancy.