Web design refers to the functional and visual design of a website. In short, from the initial planning through the creation of the navigation to the graphic implementation, many hurdles have to be overcome. In order for the result to ultimately serve its purpose, four key factors must be considered in each of these elements:
The website has to fit – for the company, product and target group. If the website does not suit all three, the goal of the website (whether sales, information or contact) cannot be achieved.
Our tip: ask your customers for their opinion! Do you like the website? Can you find your way around? Do you have suggestions for improvement?
As much as necessary, as little as possible
This rule also applies to websites. Any superfluous bells and whistles distract only from the actual content.
Our advice: Let an uninvolved person go through the sitemap to discover unnecessary pages and features! Bystanders have fewer scruples about “stroking” pages.
Especially in the navigation and the layout of the website reflects the clarity. So the necessary subpages or features are arranged so that everyone can find their way around.
Our tip: Define a specific hierarchy of pages – and place the most important functions and pages in a prominent position! For the web design services this happens to be a very important matter.
Of the three factors mentioned above, the most important factor that must always be considered in web design is the following: The user friendliness. What’s the use of the most beautiful website if the user cannot navigate?
Our tip: Keyword Joy of Use: Give your visitors pleasure through small success experiences, pleasant handling and attractive graphics!
So far so good
But how do you translate these “Fantastic Four of Web Design,” as I so pompously dubbed them? The best way to see this is through some important steps in web design.
A perfect website must fit in the corporate design of the company. Then, the credit effect disappears and the corporate image blurs. If no corporate design exists yet, this must be tackled in front of the website. On the other hand, of course, a website is something else than a print catalog and must also be treated as something independent: one to one adaptions do not work!
Layout means not only that a good, ie clear, minimalistic and the corporate design, layout for the site is designed. Website consists of many single subpages.
Closely linked to the navigation and the layout are the features
The navigation of a website must be clear. This includes the important pages can be easily achieved and unnecessary pages do not even arise. When creating the navigation you should act according to the following maxim: Everyone, really everyone, should do exactly what he came to the site: buy a product, make a contact request, get informed.