Fake News: Everything You Need to Know About It
We often hear people saying, “that isn’t news,” which literally means something that is in fact news based on facts but isn’t as interesting or new. And while it’s easy and perfectly normal to read or hear daily news reports and articles that don’t fancy or even irritate you, nothing is really more annoying and disturbing than fake news.
The way fake news is defined today is totally different to what we perceived several decades back. The reason why they’re written and published at the same time has likewise changed. In many of the instances, people make up fake stories that they perceive as something that definitely will compel readers to click on and read them considering how controversial the subject is. The saddest part of it is not the fact that readers are being deceived, but the realize that there never is truth to the news in the first place.
The most disturbing attribute of fake news is that it uses false information for the purpose of discrediting and disrespecting the very foundation of journalism. More and more people, even organizations, are using it since it’s one of the most effective ways of getting maximum attention without even spending a dime. Therefore, it also works pretty much like an advertising tool or media, except that it boldly deceives the reader.
News that do nothing but to stir debate and discussion without even weighing on if the story inside it is true or not are usually hosted on websites that bear resemblance to that of the most popular news websites. Another outrageous thing about these fake news sites is that the name or domain they use are in a way synonymous or similar to actual and legitimate new sites, the obvious purpose of which is to create the impression that they are of the same nature.
So the moment a reader clicks on the link where the fake news is found, he will be redirected to a website, thus giving the site high traffic in the process; which in turn leads to eventual profit.
Proof of legitimate threat posed by this fake news trend is the fact that even the biggest news agencies like the BBC are now making headway to combat them. The UK-based news company has recently started a project intended to verify and re-verify the information they obtain right before they make it part of news that’s accessible to the public. The intention of BBC is quite clear: it wants to steer clear from the criticism directed towards other renowned news agencies as well as social media platforms which are reportedly allowing fake news to appear in their pages.
The truth is the biggest challenge BBC will be facing is how to stop the spread of fake news because as of this writing, they are becoming more and more popular due to the simple fact that readers today seemingly are more interested in something that’s controversial and intriguing without even considering if it really is legitimate news based on facts.