How important your clients feel when they’re in your salon can make or break your chances of keeping them. Different salons use different ways of running the business. Some depend on the old traditional paper filling system for managing their clients’ data. For others, it’s time to be more efficient, and this is a goal they can reach with the help of salon software. Salon systems work by automating many of the tasks of running a salon and even other aspects of it, such as marketing and customer service.
Are you planning to invest in software? Do you want to maximize your benefits from your current system? If so, take note of the following benefits offered by a salon system so you can continue getting new clients and keep the old ones too:
Invitation to Pre-booking
One way you can ensure your clients’ return is prompting them to set another appointment before they leave. There are salon software solutions that ask the hairdresser or therapist whether the client would like to book a future appointment before or after payment is received. The system should also provide a report on clients who are overdue for appointments, and you can use that list to send personalised reminder SMS or emails directly.
Easy Booking Process
With salon software, clients have a 24/7 system which lets them set their own wherever and whenever they wish. Clients may even pick a stylist whom they particularly like. Salon software can also notify you in advance of any no-shows. The two-way text messaging usually available on systems is easy to use for salons – you can send personalized text messages to several people simultaneously. Your system can make use of this to improve marketing campaigns.
Start up a loyalty program that encourages clients to return more often. You can even set the system to offer discounts to customers who bring a friend with them. Why not book them together? Salon systems can let you store details about your clients, like birthdays, favorite magazines, favorite tea, etc. The client’s details, you will be able to improve the quality of their visit to your salon.
Aside from using your system for clients and for setting appointments, you can use it to manage your stock as well. It is not only good for counting stock but also for determining which products you use most often, enabling you to get only what you don’t have. Certain systems will also put a tab on your stock levels and maybe even order your stock for you if necessary.