A company’s website is not just about the owner. Visitors need to find what the business is trying to promote and do so with ease. Companies, if they wish to be successful, need to define the visitor profiles they are targeting and address each group in a language that speaks to customers.
For each group, companies should identify the customers’ needs, their behavior on the web, their sources of information, and any necessary communication. An Industrial Website Design professional should be able to take care of the process quickly. What other things should a company consider before building a website?
Determining the company’s UVP (Unique Value Offer)
Concretely, a company’s UVP is a marketing concept developed from the analysis of different campaigns to determine what works and what does not. It can be summarized in three points.
- Each advertisement/campaign must make a concrete proposal—not just words, not just products, not blah-blah on products. A message that says: “If you buy this product, it will bring you this result.”
- The proposal must be unique. A competitor cannot or will not do the same.
- The proposal must be strong enough to reach a maximum number of people.
Content management strategy
In principle, the more interesting content a business has on its site, the more visitors they will get. A site that contains 100 pages will be visited more than a 10-page site in 99% of cases, and a 500-page site will be even better, especially if there is new content posted regularly. Develop a publishing policy to have content added frequently.
Some things to consider include:
- Starting a blog is one of the best ways to add interesting content on a regular basis. A site with a blog attracts 55% more visitors.
- Publishing press releases and updates, but do not count on this to be the driving force of success.
- Not hesitating to outsource if necessary. Businesses can find capable authors who will take care of publishing their articles.
Blogs, RSS, sharing, landing pages, and analysis
A blog is a great way to create content on a regular basis and communicate with your customers and prospects. Landing pages and CTA material (Call to Action) are essential increasing visits. The RSS, or Rich Site Summary, is a system that updates notifications for regularly updated content. Add social media buttons so your visitors can share their experience, which will attract new visitors.