Twenty years in the past last month, a team of properly-which means designers, coders and journal publishers inadvertently unleashed on an unsuspecting world one of the vital misguided and damaging technologies of the Internet age: the web banner advert. So as a substitute of skipping the basic information and jumping straight to methods of utilizing banner adverts for your content material advertising”, we’re gonna take a stroll down memory lane and return to the fundamentals to ensure you perceive what banner advertisements really are and in addition why and the way they work, once and for all.
The three sorts of banner ads listed above and by far probably the most prevalent – Flash, animated GIF, and static banners dominate the web world. For companies that are simply barely beginning up a banner ad marketing campaign, static banners are a conservative and secure guess, value efficient and low-danger.
9 The … Read the rest